We have collated some interesting facts regarding marketing to schools
You can use the buttons below to filter into categories. Some insights are generated from our systems for example email open rates. Others are provided by the British Educational Suppliers Association (BESA).Loading...
Updates in the last 30 days
(Live figure generated from our Data Portal)
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Updates in the last 12 months
(Live figure generated from our Data Portal)
Most downloaded Local Authority this week
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(Live figure generated from our Data Portal)
30%
of teachers check their email on a mobile device and this is growing
make sure your email campaigns are optimised for these devices
The optimum length for a subject line is
5 Words
Shared mailings save
80%
against the cost of a direct mailing
Emails direct to teachers can have up to
4x
response rate in comparison to sending to the school address
Direct postal mailings are still the most effective form of marketing to schools
60%
of your postage costs can be saved using our mail sort service
The average primary school spent
£42,970
on school resources in 2019/20
The average secondary school spent
£179,780
on school resources in 2019/20
There are currently
10,320,811
full and part time pupils at school in the UK
There are currently
624,520
full-time teachers in the UK
Teachers are far more likely to be interested in a product if it
Saves Time
and reduces workload
Recommendations
from other teachers are key when they are looking into a product or service
A/B
or 'split' testing is a great way to fine tune your marketing message whether through email or postal mail
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of our data was updated in the last year
(Live figure generated from our Data Portal)
90%
of school staff check their email outside of school hours
We can save you
30%
on your 2nd class postage for C5 mailings
We can save you
62%
on your 2nd class postage for C4 mailings