Key Marketing Times to Schools

September | October | November | December | January | February | March | April | May | June | July | August

Timeline

September

September

  • All schools return 4th September
  • Academy schools receive new budgets
  • All schools are actively purchasing for the new academic year
  • Don’t miss September, this is THE KEY MARKETING TIME OF THE YEAR
October

October

  • Schools closed 22nd – 26th
  • Schools have had time to assess and are actively purchasing
  • The TES SEN Show: 4th – 5th
November

November

  • Christmas is a time when we are all in the purchasing frame of mind
  • Less mass marketing and therefore a good time to stand out
  • Sports premium payment date
  • The School & Academies Show (Birmingham): 13th-14th Nov
December

December

  • Only 2 weeks of marketing with schools closing from 19th December
  • Good time to target teachers as they are receiving less marketing
  • Actively planning and purchasing for January
January

January

  • Schools return 7th January 20
  • One of the 3 key buying times in the school year
  • New Year is a time where we are all looking to make changes
  • The Bett Show: 22nd – 25th (ExCel London)
  • The Education Show @ Bett: 22nd – 25th (ExCel London)
February

February

  • Schools closed 18th – 22nd Feb
  • Schools actively spending any reserved budget
  • Starting to plan for new budgets in April
  • Sports premium payment date
March

March

  • Schools need to spend any remaining budget or lose it
  • Finalising plans for the new budget in April
  • Large focus on revision for SATs and GCSEs
April

April

  • Schools closed 6th – 20th April
  • Independent & State schools receive new budgets
  • One of the 3 key buying times in the school year
  • Purchasing for summer, outdoor equipment and Fete’s
  • The Schools & Academies Show (London): 29th – 30th Apr
May

May

  • Schools closed 27th – 31st
  • New budgets are distributed and being spent
  • A heavy focus on outdoor equipment
  • Sports premium payment date
June

June

  • Schools prep for September
  • Secondary Induction days, meet pupils & plan
  • Pupil Premium received June 30th
  • SATs and GCSEs have ended (mid-June)
  • Academy budgets must be spent before Sept
July

July

  • Only 2 weeks of marketing with schools breaking up as of the 19th July
  • Actively purchasing summer installations
  • Actively purchasing in readiness for September
  • A key time for publishing purchasing
August

August

  • Key time to target Scotland as they return on 14th August
  • Nurseries are still open
  • Time to refresh your Data as teachers change roles
  • Book your marketing for the beginning of September