Key Marketing Times to Schools

September | October | November | December | January | February | March | April | May | June | July | August

Timeline

September

September

  • All schools return 4th September
  • Academy schools receive new budgets
  • Schools are planning for the year
  • Probably biggest time for school purchasing
  • If you miss September then you’ve missed it! Advertise in September!
October

October

  • Schools closed 22nd – 26th
  • Schools know what they need by now
  • Actively purchasing
  • SEN needs have been assessed
  • The TES SEN Show: 5th – 6th
November

November

  • In the buying mood closer to Christmas
  • Perceived to be quiet time, less mass marketing going out therfore you stand out
  • Sports premium payment date
  • The Academies Show (Birmingham): 21st Nov
December

December

  • Christmas holidays from 19th (you only have 2 weeks of marketing)
  • In the buying mood closer to Christmas
  • Perceived to be quiet time, less mass marketing going out therfore teachers have more time
  • Planning for January purchasing
January

January

  • Schools return 7th January
  • Schools have impetus to make improvements
  • Planning for new budget in April
  • One of the 3 key buying times
  • The Bett Show: 23rd – 26th
February

February

  • Schools closed 18th – 22nd
  • Schools planning spend for remaining budget
  • Planning for new budget in April
  • Sports premium payment date
March

March

  • Need to spend remaining budget or lose it
  • Planning for new budget in April
  • Large focus on revision for SATs and GCSEs
  • The Education Show: 14th – 16th March
April

April

  • Independent & State schools receive new budgets
  • Schools closed 8th – 28th
  • Weather is starting to get warmer. Schools will have different requirements
  • One of the 3 key buying times
  • The Academies Show (London): 24th Apr
May

May

  • New budgets are starting to be spent
  • Schools closed 27th – 31st
  • Weather is much warmer now. Any outdoor equipment will be under heavy use
  • Sports premium payment date
June

June

  • Schools prep for September
  • Pupil Premium received June 30th
  • SATs and GCSEs have ended (mid-June)
  • Academy budgets must be spent before Sept
  • Secondary Induction days, meet pupils & plan
July

July

  • Last chance for schools to organise summer installs and prep for September
  • Actively purchasing. Big Spend for Publishing.
  • Summer Holidays begin 19th (2 weeks of marketing)
August

August

  • Actively purchasing. Big Spend for Publishing.
  • Scotland returns 14th – start marketing
  • Nurseries are still open
  • Great time for Data purchases and you should have already planned for September by now