Key Marketing Times to Schools
September | October | November | December | January | February | March | April | May | June | July | August
Timeline
September
- All schools return beginning of September
- Academy schools receive new budgets
- All schools are actively purchasing for the new academic year
- Don’t miss September, this is THE KEY MARKETING TIME OF THE YEAR
October
- Schools closed end of month for one week term break
- Schools have had time to assess and are actively purchasing
- Pupil Premium received
- The TES SEN Show
November
- Christmas is a time when we are all in the purchasing frame of mind
- Less mass marketing and therefore a good time to stand out
- Sports premium payment date
- The School & Academies Show (Birmingham)
December
- Only 2 weeks of marketing with schools closing from end of December
- Good time to target teachers as they are receiving less marketing
- Actively planning and purchasing for January
January
- Schools return beginning of January
- One of the 3 key buying times in the school year
- Pupil Premium received
- New Year is a time where we are all looking to make changes
- The Bett Show:(ExCel London)
- The Education Show @ Bett(ExCel London)
February
- Schools closed end of February
- Schools actively spending any reserved budget
- Starting to plan for new budgets in April
- Sports premium payment date
March
- Schools need to spend any remaining budget or lose it
- Finalising plans for the new budget in April
- Large focus on revision for SATs and GCSEs
April
- Schools closed for 2 weeks over Easter
- Independent & State schools receive new budgets
- One of the 3 key buying times in the school year
- Pupil Premium received
- Purchasing for summer, outdoor equipment and Fete’s
- The Schools & Academies Show (London)
May
- Schools closed one week term break
- New budgets are distributed and being spent
- A heavy focus on outdoor equipment
- Sports premium payment date
June
- Schools prep for September
- Secondary Induction days, meet pupils & plan
- SATs and GCSEs have ended (mid-June)
- Academy budgets must be spent before Sept
July
- Only 2 weeks of marketing with schools breaking up as of the end of July
- Actively purchasing summer installations
- Pupil Premium received
- Actively purchasing in readiness for September
- A key time for publishing purchasing
August
- Key time to target Scotland as they return on mid-August
- Nurseries are still open
- Time to refresh your Data as teachers change roles
- Book your marketing for the beginning of September