Top Tip #9

Tip #9 – Links

Links should go where they say they are going to go.

Ensure website landing pages that you use as links are relevant to the product they have clicked not just a link to the homepage.

Links allow your reader to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful.

Links should be easy to identify and clearly labeled.

Don’t just say, “Click here” after a paragraph and expect a reader to click through. Instead, link key phrases that identify what a click of the link is going to render

URLs should match the content being offered.

You do not want to have a URL in your email that then directs to a page that is a different URL. This may look like phishing. You also want to make sure your URL clearly illustrates what the users will see when they click.

Understand what device will be used to read your email.

If your email is going to be read on the web or on smart phones like the iPhone, you can have links a plenty. But if your viewers are looking at their emails on older smartphones or as text, you do not want to load up your emails with links as they may render the full link in the email, which often takes up valuable email space.

Use email links to understand which offers were most successful.

While many marketers simply look at email open and click-through rates, it is important to note which links were successful in capturing a reader’s interest. Analyze to ensure best results of future offers.

Posted in Weekly Blog.