Top Tip #4

Tip #4 – Personalising

A straightforward, effective way to segment your audience for personalization is to simply ask the right questions. Asking customers their reasons for visiting your website, becoming a user, or subscribing to your email can be remarkably easy, but invaluable. It can give you insightful data that can lead to your business sending incredibly targeted emails.

Customer personas are built by using a multitude of data. Instead of asking a single question, like Paper Style, you can group customers together using a mix of attributes and actions they take.

It’s no secret that certain times of day prove to be better than others when it comes to sending emails. Your customers might love getting an email at 8:00 a.m. or they might respond better to getting one at 5:00 p.m. Either way, we are sure you have A/B Testing this and found the optimum time to send your emails.

Personalization doesn’t have to be limited to using your customers’ data. You also can personalize your brand. Personalization can soften the edges of big business and add a level of human connection between you and your customer.

Although personalizing your emails is a valuable step toward targeting your customer more effectively, there is more that your business can do. You can pair personalized emails and landing pages to push your success rate further.

Posted in Weekly Blog.