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Top Tips

Top Tip #7

Tip #7 – Image heavy emails These can be very successful just ensure there is text to entice them to download the images. If your subscriber has images turned off, they won’t see your email. The size of the email can cause it to load slowly—or not load at all. Not including live text can hurt […]

Weekly Thursday Education News Round-Up – 18/07/2019

Pearson print textbooks to be phased out in the US as publisher rolls out digital first model – The education company said it would look at other digital first markets in the future. The British-owned publishing company, which supplies schools in 70 countries across world, said it was moving to a “digital first” model for […]

Top Tips

Top Tip #6

Tip #6 – Keep it short Postcard rather than letter – more of us are viewing email on smaller devices such as our phones. Teachers are busy, avoid too much information, simplify your message. If your email length is out of control, try setting a mandatory length limit for all messages. Having your limit in […]

Top Tips

Top Tip #5

Tip #5 – Concise Benefits Why Clear, Concise Writing Is So Important in Business – not long winded features. Increased Strength – Circumlocution is when a writer uses many words when they could say the same thing in just a few words. By doing this, the writing becomes vague and seems to be evading the […]

Top Tips

Top Tip #4

Tip #4 – Personalising A straightforward, effective way to segment your audience for personalization is to simply ask the right questions. Asking customers their reasons for visiting your website, becoming a user, or subscribing to your email can be remarkably easy, but invaluable. It can give you insightful data that can lead to your business […]